Deep Mexico

The culture of Mexico is as intense and fascinating as its cuisine.

Find out more about it.

CUERVO FACTS
CUERVO FACTS

It’s a Cuervo fact!

Jose Cuervo is a brand of tequila that was founded in 1795 by Don Jose Antonio de Cuervo.

Jose Cuervo has been making tequila for over 250 years with the same experience, handcraftsmanship, and recipes that have been handed down generation through generation!

Real tequila is made from a plant called Blue Agave and only alcoholic beverages made with Blue Agave or Agave Azul grown in the states of Jalisco, Michoacan, Nayarit, Guanajuato and Tamaulipas can be labeled tequila.

All Cuervo Tequila is made in central mexico. Specifically, the central Mexican town of Tequila in the state of Jalisco.

 “Reposado” means “rested.” Tequila must be “rested” in wood barrels for a minimum of two months. This process mellows and refines the tequila, producing a combination of superb smoothness and great taste.

 “Añejo” means “aged”. In tequila terms, “añejo” is the designation for tequila that has been aged in oak barrels for at least one year.

The origin of Margarita
The origin of Margarita

A lot have been written, but nobody really knows the origin of this popular cocktail. One of the earliest stories is of the Margarita being invented in 1938 by Carlos "Danny" Herrera. According to the story, the cocktail was created for Marjorie King, a former Ziegfeld dancer who was allergic to many spirits, but not to tequila.

Another commonly accepted story about the origin of the Margarita is that it was created by Don Carlos Orozco back in 1941. This story wants Margarita Henkel, the daughter of the then German ambassador to have visited the cantina of Don Carlos and was offered the first Margarita cocktail. As she was the first to try the drink, Don Carlos decided to name it after her.

On the other hand, many experts claim that Margarita was created at Tommy’s Place Bar in Juarez, Mexico, by Francisco “Pancho” Morales.

Another common story places the first Margarita cocktail at the legendary Balinese Room in Galveston, Texas where, in 1948, Santos Cruz created the margarita for singer Peggy (Margaret) Lee.

Another explanation, however, is that the Margarita is merely a popular American drink, the Daisy, remade with tequila instead of brandy, which became popular during Prohibition as people drifted over the border for alcohol.

No matter which story you choose to believe, one thing is for sure, Margarita is one of the most popular cocktails around the world.

DAY OF THE DEAD
DAY OF THE DEAD

“Day of the Dead” is one of the most famous Mexican holidays observed throughout Mexico and around the world in other cultures. The holiday focuses on gatherings of family and friends to pray for and remember loved ones who have passed away.

(Death is a celebration in Mexico it’s among them.)

It is believed that the spirit of the dead visit their families every year for 3 days on October 31st and leave on November 2nd .

The Amigos Family invites you every year to celebrate with the souls of the departed ones, in alternately joyous and macabre ways. Like any proper holiday, it’s best celebrated with a great meal and a drink or two.

MARIACHI - Η ΚΑΡΔΙΑ ΚΑΙ ΨΥΧΗ ΤΟΥ ΜΕΞΙΚΟ
MARIACHI – THE HEART AND SOUL OF MEXICO

The roots of the mariachi go back at the 19th century in the state of Jalisco, as a version of a Spanish theatrical orchestra. The name “mariachi” comes from the French word “marriage” for marriage. Marriages were the most common use of mariachi band during the 19th century, when the French occupied parts of Mexico. As a means of communication, from a young man in love with a woman, the serenata, is a musical message of love delivered by the Mariachi on his behalf.

A mariachi orchestra consists from seven to fifteen musicians. Most of the times they sing about love, betrayal and the heroes of the revolution (1910-1920). Their main instruments include a violin (the primary instruments of mariachi’s melody), a guitar (which was introduced by the Spanish) and a trumpet (the latest addition to their tunes).